Ziebart®
The Mattiacio Group proudly owns and operates Ziebart locations across New York, Florida, Ohio, and Indiana—representing some of the highest-performing stores in the entire franchise system. What started in 1989 with a single shop in Upstate New York has grown into a multi-state operation known for excellence in vehicle protection and appearance services. Over more than three decades, we’ve built a reputation for delivering best-in-class results, backed by Ziebart’s global legacy of innovation, quality, and customer trust.
From rust protection and undercoating to ceramic paint coatings and Rhino Linings Sprayed-On Bedliners, Ziebart has become the most recognized name in long-term vehicle protection. Partnering with The Mattiacio Group gives dealerships immediate access to the strength of the industry’s #1 brand—and a proven system for generating added revenue with confidence.
Harness the power of the #1 Brand Name in Vehicle Protection at Your Dealership

Undercoating
Although today’s vehicles continue to advance, they remain vulnerable to rust and corrosion. Ziebart has partnered with dealerships for decades to deliver high-quality undercoating at anchored, competitive prices that drive reliable aftermarket revenue. Each application is backed by a nationwide limited warranty and supported by free annual maintenance, giving dealerships a strong value proposition customers trust. With national advertising and strong brand recognition, many buyers already ask for Ziebart by name. Our turnkey program allows dealerships to enhance their F&I offerings with proven protection, all while benefiting from a product line known for long-term durability and customer loyalty.

Rust Protection
For more than 60 years, Ziebart has been the industry’s original and most trusted provider of professional rust protection. Dealerships across the country rely on this service to generate consistent sales, repeat business, and strong margins—all backed by the credibility of a brand with unmatched history and results. Our team manages every step of the process, from vehicle pickup to “delivery-ready” return. For dealerships requiring immediate customer delivery, our managed “we-owe” program ensures fast turnaround without disrupting your internal workflow. It’s a seamless way to strengthen your F&I menu.

Industry Leading Paint Protections
Ziebart offers a full range of paint protection solutions, from one-year sealants to our flagship Ceramic Z-Gloss with protection lasting up to ten years. Each application is performed by factory-trained technicians at a Ziebart retail location, giving dealerships access to professional-grade results without allocating shop space or staff time. These services offer an excellent upsell opportunity for customers who want long-term shine, resilience, and ease of maintenance. With trusted products and convenient installation, dealerships can deliver exceptional value while adding profitable options to their menu.

Rhino Linings Bed Liner
Rhino Linings Sprayed-On Bedliners remain the most requested bedliner brand in the industry, and dealerships can offer them with zero startup cost. Our team handles pickup, application, and delivery, providing each truck with a genuine Rhino Linings installation completed at one of our certified locations. Because customers already recognize and request Rhino Linings, dealerships can meet existing demand without investing in equipment, chemical storage, or training. It’s a simple, profitable service that enhances customer satisfaction and strengthens aftermarket performance.

Advertising Graphics
Ziebart’s in-house graphics department brings dealership branding to life through custom vehicle wraps and fleet graphics. From shuttle vans to delivery trucks, our team handles design, print, and installation with industry-leading materials and meticulous craftsmanship backed by a top-tier warranty. These services give dealerships and their customers the opportunity to turn everyday vehicles into powerful mobile advertising assets. With comprehensive capabilities under one roof, Ziebart provides a streamlined, high-quality solution from concept through completion.

Truck Caps and Accessories
Ziebart offers an extensive lineup of automotive accessories with many products available for next-day pickup and installation. Through our wide distribution network, dealerships gain access to competitive pricing, reliable availability, and trusted brands such as LEER truck caps, tonneau covers, step bars, and running boards. Our accessory offerings also include remote starters, heated seats, and specialty electronics—supported by our status as one of the few authorized CompuStar Pro dealers. It’s a turnkey way for dealerships to expand inventory and offer customers more customization options.

Fleet Services
Ziebart’s fleet services provide cost-effective protection solutions designed to keep commercial vehicles looking better and lasting longer. From rust protection to durable coatings and structural preservation, our services help fleets maintain performance even in demanding environments Dealerships and fleet managers benefit from tailored programs that reduce long-term maintenance costs and extend vehicle lifespan. It’s a practical, budget-friendly approach that supports both operational efficiency and professional appearance.

Car Detailing
Ziebart is a nationally recognized leader in professional interior and exterior vehicle detailing. Our services are ideal for new inventory, trade-ins, and used vehicles needing reconditioning prior to resale, delivering consistent, showroom-ready results. With comprehensive cleaning, sanitizing, and restoration solutions, dealerships can present vehicles at their best while improving turnaround time and resale value. It’s a reliable way to elevate the customer experience and keep inventory looking polished.
Ziebart Locations Operated by The Mattiacio Group
Corporate Office - New York
Suite 100
Rochester, NY 14623
Titan Motorworks
Suite 170
Rochester, NY 14623