July 17, 2025

Americans *Love* Their Cars—Ziebart Helps Them Protect What They Love Most

According to a recent New York Post article, Americans aren’t just driving vehicles—they’re naming them. From Purrrsilla the Prius to Big Johnny the pickup, these names reflect something deeper: emotional connection, pride of ownership, and the desire to protect what matters.

At The Mattiacio Group, we understand this bond. It’s why we proudly operate 26 high-performing Ziebart locations across New York, Indiana, Ohio, and Florida. Ziebart is more than just vehicle protection—it's peace of mind, backed by over 60 years of proven performance. And now, car dealers can offer Ziebart’s most advanced protection products in-house, right from their own showroom.

Ziebart’s New Wax-Based Undercoating: Engineered for What Your Customers Love

When someone gives their car a name, they’re not planning to trade it in next month. They want it to last. In-fact, according to this article from NADA, US Consumers keep vehicles on average for 12.5 years. That’s where Ziebart comes in. Our New Wax-Based Undercoating offers unmatched corrosion protection—lab tested and proven in 2025 to be the best defense against rust and environmental damage.

Key Benefits:

·       F&I Sentinel-Approved 10-Year Warranty for ultimate buyer confidence

·       Superior Corrosion Resistance proven by rigorous lab testing

·       Free Annual Maintenance included to ensure lasting performance

·       Improved Loss Run and reduced claims for dealers

·       Added to CarFax for increased resale value

Why Dealers Choose Ziebart: Drive Profits In-House

Today’s dealers want branded, high-value, profitable products that integrate seamlessly into their operation. Ziebart delivers.

Through our In-House Installation Program, dealers can now offer Ziebart’s top-tier products with:

·       eContracting integration with Provider Exchange Network (PEN)

·       Customizable reinsurance options—with no seeding or adjudication fees

·       Expert-led sales training to boost team confidence and results

·       Nationwide brand power backed by local and national advertising

And if your team gets backed up? No problem. Ziebart has your back—our retail stores can help fulfill work and keep things moving.

Turnkey Protection. Branded Confidence. Dealer Profitability.

From undercoating to paint and interior protection, our products aren’t just another add-on—they’re backed by F&I Sentinel-approved warranties, insurance underwriters like Fortegra, and decades of trust with American car owners.

Because when your customers love their cars, you need a partner who protects what they love—and helps you profit doing it.

Ready to Partner?

Ziebart: Your Vehicle’s Best Defense.

👉 Let’s Talk About Bringing Ziebart In-House

📞 Connect with The Mattiacio Group and offer Ziebart right at your dealership.

Ziebart International and The Mattiacio Group offer various warranty options. Please see the warranty for details and exclusions on exactly what is covered. Not all of the above mentioned features and benefits are available with all of our warranties.