August 13, 2025

The Mattiacio Group is proud to introduce our new wax-based undercoating formula—a major leap forward in the fight against rust.

This product launch is the result of a strong collaboration between The Mattiacio Group and Ziebart International Corporation. Drawing from decades of on-the-ground experience in vehicle protection and customer service, The Mattiacio Group provided valuable insight into what customers in the Northeast demand from a rust protection product. Ziebart International Corporation brought their industry-leading research and development capabilities to the table, working closely with the franchise group to formulate a solution built specifically for real-world conditions. Together, they’ve created a product that is not only effective, but also engineered with precision and purpose.

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Ziebart’s New Wax-Based Undercoating is Rated #1

Ziebart’s New Wax-Based Undercoating has earned its reputation as the best undercoating in the industry, thanks to its exceptional performance in the 2025 laboratory testing. These tests confirmed that Ziebart’s formula offers unmatched corrosion resistance, durability, and protection in extreme conditions. Highlights of the testing include:

ASTM B117 Salt Spray Test

  • Simulates long-term exposure to corrosive environments (5% salt mist)
  • Ziebart scored 9 out of 10 after an extended 2,700-hour exposure
  • 32x better than Competitor A
  • 650x better than Competitor B

SAE J400 Gravelometer Chip Resistance Test

  • Measures resistance to chipping from flying gravel and road debris
  • Ziebart scored a 7A rating, indicating only 5–9 chips under 1mm in size—among the highest achievable scores

SAE J2334 Magnesium Chloride Test

  • Simulates severe winter road salt and de-icing chemical exposure
  • Ziebart passed 40 cycles and 1,000 hours, showing high resistance to rust from magnesium chloride

ASTM F2894 High Temperature Resistance Test

  • Evaluates coating integrity at extreme heat
  • Ziebart’s coating showed no degradation at 300°F.

Federal Corrosion Standards

  • Exceeded performance criteria under MIL-C-0083933A and MIL-PRF-62218B, specifications used for military and commercial vehicles

These rigorous test results prove that Ziebart’s wax-based formula provides industry-leading rust protection, outperforming competitors across the board and delivering peace of mind for drivers in even the harshest environments.

What Makes Ziebart’s Wax-Based Undercoating Different?

Ziebart’s new formula is their most technologically advanced undercoating yet, designed to remain soft and active over time, unlike traditional hard coatings that may crack or peel. This breakthrough solution offers:

  • Superior penetration into tight seams and joints using capillary action
  • Cleaner, low-odor application for a more pleasant experience
  • Protection that even works on vehicles already affected by rust
  • Hydrophobic formulation that doesn't trap moisture or degrade over time

Built for Buffalo & Rochester Road Conditions

“Our region sees some of the worst road conditions in the country, from our heavy snowfalls to our scorching summers,” said Mark Mattiacio, Chief Operations Officer of The Mattiacio Group, the franchise group that owns 26 Ziebart locations. “This new formula is engineered to handle those extreme conditions. It’s more advanced, cleaner-looking, and better at penetrating tight spaces to stop rust in its tracks.”

Proudly Made in the U.S.A.

Ziebart’s new product isn’t just engineered for performance—it’s also a product of American manufacturing.

“Ziebart is proud to offer a product that not only protects your car but also strengthens our economy by relying on U.S.-based manufacturing,” said Thomas A. Wolfe, President & CEO of Ziebart. “It’s about quality, dependability, and doing things the right way.”

Why It Matters to You

  • Extends the life of your vehicle
  • Cleaner and more precise application
  • Great for both new and used vehicles
  • Doesn't trap harmful moisture
  • American-made materials and engineering
  • Nationwide warranty 

Where to Get It

This innovative wax-based undercoating is now available at select Ziebart locations nationwide. As awareness grows and demand increases, it's expected to roll out in additional markets. If you're serious about protecting your vehicle—whether it's a rugged pickup, family SUV, or classic car—this new offering delivers unmatched protection and value.

Learn More

To schedule your application or learn more about Ziebart’s full suite of vehicle protection services, visit https://www.ziebart.com.