August 2, 2025

Bringing Ziebart In‑House: A Game-Changing Opportunity for Automotive Dealers

At The Mattiacio Group, we’re thrilled to announce a game-changing opportunity for dealerships: install and sell Ziebart protection products—Undercoating, Rust Protection, and Paint & Fabric Protection—right at your dealership. This in-house approach unlocks new profit potential, streamlines operations, and gives your customers the legendary Ziebart value they trust.

Why Dealers Should Embrace Ziebart In-House

1. Lower Cost, Higher Margin

By cutting out outsourcing, your dealership saves on transport and labor rates. In-house pricing means reduced cost per unit and bigger gross on every vehicle upsell.

2. Boost F&I Conversions & Deal Penetration

Ziebart products—bundled with vehicle purchases—drive service contract value and deliver compelling F&I revenue streams. With nationally recognized branding and insurance-backed warranties, penetration rates improve significantly.

3. The Power of the Ziebart Brand

Ziebart has led auto protection since the 1950s, protecting over 25 million vehicles with brand recognition and trust that sell themselves.

4. Comprehensive Protection & Warranty Assurance

  • Wax-based Undercoating: flexible, self-healing, hydrophobic coating that resists moisture and abrasion—safe for EVs, with a nationwide warranty and annual maintenance program.

  • Rust Protection: Patented process applied inside body panels and chassis using specialized tools. Covers hidden seams, backed by a national full-repair warranty, and supports annual renewal inspections.

  • Paint & Fabric Protection: Includes high-gloss resin coatings and interior protection with Ziebart Inner-Guard.

🔍 Ziebart In-House vs. Competitor: Why Ziebart Wins

Feature / Benefit Ziebart (In-House Program) Competitor 
Brand Recognition ✅ Trusted global brand with 60+ years of consumer awareness ❌ Generic or unknown name, little to no brand equity
Increased Resale Value ✅ Ziebart's protection products are reported to CarFax and will often support an increased resale value ❌ Not typically reported to CarFax and no brand recognition, minimal perceived value
Reinsurance Opportunity ✅ Full reinsurance participation for eligible dealers ❌ Often unavailable or retained entirely by provider
Warranty Support ✅ Nationally backed, fully transferable warranty programs ⚠️ Local-only and impersonal phone support for  warranties, no retail location for claims assistance
Annual Maintenance Program ✅ Drastically improves loss-run and protects dealers' reserve ❌ One-time spray, no follow-up, not recommended for areas that use salt
Installer Training ✅ On-site technical training and certification ⚠️ Inconsistent or not offered
Marketing Support ✅ Ziebart branding, signage, sales materials, web content ❌ Generic marketing program

Best Practices for Dealers Launching In‑House Ziebart

  1. Train Your Installers & Sales Team with Ziebart-certified modules.

  2. Create Transparent Package Options—bundle tiers like basic undercoating or full premium interiors.

  3. Include Annual Maintenance Coverage—promote that year-one treatment is just the start of a multi-year protective program.

  4. Promote with Visuals & Collateral—use supplied signage, displays, and customer-friendly brochures.

  5. Track Sales & Warranty Claims through the centralized system. Ziebart offers support on warranty tracking and claims handling.

  6. Market Seasonally—run targeted promotions (e.g. winter salt, spring shine) to generate interest and appeal to seasonal needs.

Why Now Is the Time to Act

  • Competitive Differentiator: Offering Ziebart in-house sets you apart from nearby competitors who don’t offer protection at all.

  • Rising Consumer Awareness: Buyers want value add-ons with longevity and documented protection. Ziebart meets that desire with tangible warranty-backed trust.

  • Dealership Efficiency: Bringing everything in-house streamlines operations and boosts per-vehicle gross instantly.

Ready to Bring Ziebart In‑House?

Partner with The Mattiacio Group to unlock this powerful in-dealership opportunity. With full dealer support, access to Ziebart’s training, branding, and warranty systems, you're equipped to transform protection into profit-to-customer satisfaction.

👉 Visit your Ziebart In‑House Dealer Program page to get started. Deliver the full Ziebart experience—on your lot, under your roof, backed by a trusted name.